Competitor Intelligence & Analysis Tool | Claryx

Competitor Intelligence


Available on all plans. Track, compare, and understand your competitors - you can make smarter decisions, faster.

Where to find it:


Navigate to Competitor Intelligence tab from the left-side menu.

What this section helps you do:

This section gives you a clear view of how your business performs compared to competitors.

Instead of guessing what others are doing, you can:
  1. Compare your SEO, content, and social performance
  2. Identify gaps and opportunities
  3. Understand what’s working for others
  4. Make more confident strategic decisions

Step 1: Connect your data


Before analyzing competitors, make sure your own data is connected:
  1. Google Search Console
  2. Website domain
  3. Social media channels
This allows Claryx to compare your data vs competitors accurately.

Step 2: Add your competitors


To start analyzing:
  1. Click “Add Competitor”
  2. Enter your competitor’s website URL
  3. Add their social media channels (if available)
You can add multiple competitors depending on your plan.





Step 3: Run analysis


Click “Analyze” to generate insights.

Claryx will automatically compare:

  • Your website vs competitor
  • Your performance vs their performance

You’ll see side-by-side comparisons across multiple areas.


Analysis Types Explained

You can switch between different analysis views:
  1. SEO
  2. Technical
  3. Content
  4. Social Media
Each gives a different perspective on your competitive position.

SEO Analysis

Understand how your website performs in search compared to competitors.

Includes:

  • SEO score comparison
  • Meta tags (title, description)
  • Heading structure (H1, etc.)
  • Search visibility indicators
  • Organic traffic comparison

Helps you understand who is winning in search — and why.


Technical Analysis

Evaluate the technical health of your website vs competitors.

Includes:
  1. Performance score
  2. Accessibility
  3. SEO technical score
  4. Best practices
  5. Security checks (HTTPS, robots.txt, sitemap)
  6. Technology stack comparison
Reveals technical weaknesses that may impact rankings.


Content Analysis

Compare the structure and depth of your content.

Includes:
  1. Word count
  2. Number of images
  3. Alt text coverage
  4. Internal vs external links
  5. Content structure
Shows how your content stacks up — and where to improve.

Social Media Analysis

Understand how your competitors perform on social platforms.

Includes:
  1. Followers
  2. Engagement rate
  3. Average interactions
  4. Content performance
  5. Reputation score
Helps you identify what content works in your industry.

How this evolves across plans

  • Starter
    → Analyze 1 competitor
    → Core comparison insights
  • Growth
    → Analyze up to 5 competitors
    → Broader competitive visibility
  • Pro
    → Analyze up to 10 competitors
    → Unlimited analyses + deeper insights

From basic comparison → to full market understanding


Key Insights You Get


Across all analyses, Claryx helps you answer:
  1. Why is my competitor ranking higher?
  2. Where are they outperforming me?
  3. What gaps can I exploit?
  4. What should I prioritize next?
It’s not just data - it’s direction.

How to use this section effectively

Start with SEO Analysis → check visibility gaps
Review Technical Analysis → fix performance issues
Analyze Content → improve structure and depth
Study Social Media → refine your content strategy
Identify patterns → focus on high-impact opportunities

Why this matters

Your competitors are already showing you what works.
Most businesses just don’t see it clearly.
Claryx makes it visible - so you can act on it.

Good to know

You can refresh analysis anytime
You can export reports as PDF
More competitors = better market insight
No technical expertise required - everything is simplified

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